Strategy and Planning

  • Available upon request

Reporting
Digital reports analyzing web, email and social media activity to assess effectiveness, trends and opportunities to improve strategy. 

  • Available upon request

Printed Marketing Materials

  • California State University -  Annual Fact Book - Gathered and edited content, oversaw design, and coordinated approvals for final publication. 
  • Cal State Long Beach University Student Union - Shareholders Report (.pdf) - Primary writer and editor, contributed photos, oversaw design, coordinated approvals and helped arrange printing for final publication.
  • Cal State Long Beach Associated Students - Brochure (.pdf) Primary writer and editor, contributed photos, oversaw design, coordinated approvals and helped arrange printing for final publication.

Marketing and Branding Campaigns

  • "Let's Talk About Rec" - Marketing campaign for the Associated Students, Incorporated (ASI) of Cal State Long Beach. The informational campaign about a referendum to build a student recreation center for Cal State Long Beach included advertisements, filers, giveaways, the creation of a site, a presentation and more. Took a lead role in conceptualizing and executing the campaign with the communications team.

  • "I am ASI" -  Marketing and branding campaign for the Associated Students, Incorporated (ASI) of Cal State Long Beach. The branding campaign, which aimed to bring awareness about the services and diversity of ASI, included banners, bus advertisements, filers, redesign of the ASI homepage, a branding presentation and more. Took a lead role in conceptualizing and executing the campaign with the communications team.