You're more than your mission statement

Missions statements are funny, aren't they?

They are usually painstakingly crafted by a leadership team or the board of directors. Some times staff contribute, sometimes they don't. What we end up with many times is a crazy long sentence full of nonprofit jargon like "engage" "fostering" and "development". In an attempt to be succinct but also cover everything an organization does we end up with a statement that at best is vague to the audiences we want to serve.