I'm building a collection of presentations and tools for non-profits interested in learning more about marketing and communications. Hope you find something useful -- enjoy!

Analytics to Action: Be a marketing data super hero!

Recently I presented to a wonderful group of individuals at the Santa Cruz Non-Profit MarcCom Meetup I am helping Jenny Kurweil start locally. My presentation's focus was on marketing data, how to sort through the mountain of information out there and take actions on email, social and web. 

 

Get Help Telling Your Story

The Community Foundation of Santa Cruz County is one of the richest resources our non-profit community has locally. I was honored to host a workshop all about telling the stories of non-profits in an impactful yet well branded way. I've also included a list of handy tools that help you get down to the nitty gritty of brand journalism.