I'm so proud to be partnering with the Community Foundation of Santa Cruz County on a storytelling workshop THIS MONTH! This will be a fun, informative and hands-on workshop about storytelling through different mediums for your organization. Here are the details.
Get Help Telling Your Story - August 29, 2014
GOOD STORYTELLING = ACTION = RESULTS
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences.
So, how do you craft a story that sparks interest in your readers and moves them to act?
In this hands-on lunchtime session you’ll see examples and the learn the basics about:
- Brand Journalism - What does it take to be a good reporter? Understand how to identify the voice of your organization and tell your organization's story in a succinct and engaging way.
- Matching the Medium - Tips on understanding how your story looks on a website vs social media vs email vs print? Learn how to build on the strengths of each medium for your narrative.
- Visual Storytelling - We all know the saying “a picture is worth a thousand words.” But, what if you don’t have access to a photographer or graphic designer? No problem, we’ll give you a few resources.
- Letting Your User Be Your Guide - Tips on using your readers to shape, share and tell your story.